Privacy Policy
Last updated: November 12, 2025
This Privacy Policy explains how Biyannt (hereinafter referred to as the “Website,” “we,” or “us”) collects, uses, and discloses your personal information when you visit, use our services, make purchases on Biyannt.com (hereinafter referred to as the “Website”), or communicate with us about the Website (collectively, the “Service”). For the purposes of this Privacy Policy, “you,” “your,” and “yours” refer to the user of the Services, whether you are a customer, a visitor to the Website, or any other person whose information we collect under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other action required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.
Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.
Information We Collect Directly From You
Information you submit directly to us through our Services may include:
Contact information, including your name, address, phone number, and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, including your username, password, security questions, and other information used for account security purposes.
Customer service information, including information you choose to include in your communications with us, such as when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopline.
Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, in order to perform the contract we have with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be processed in accordance with this Privacy Policy. See also the section below, "Website and Third-Party Links."
How We Use Your Personal Information
Provision of Products and Services. We use your personal information to provide you with the Services to fulfill the contract we have with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and providing other account-related features and functionality. We may also enhance your shopping experience by allowing Shopline to match your account with other Shopline services you may choose to use. In this case, Shopline will process your information as described in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Article 6(1)(f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access information. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6(1)(f) of the GDPR.
Communicating with you and improving the Services. We use your personal information to provide customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, provide you with efficient services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our Site. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertisements on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies using your browser controls. Please be aware that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain features and general functionality, to malfunction or become unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How We Disclose Personal Information
Under certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons as described in this Privacy Policy. These may include:
Suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order fulfillment, and shipping).
Business and marketing partners to provide services and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you request or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or identifier integrations, with your consent.
With our affiliates or within our group of companies, in our legitimate interest to operate a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.
We have disclosed the following categories of personal and sensitive personal information about users for the purposes described above in the sections "How we collect and use your personal information" and "How we disclose personal information":
Category Categories of Recipients
Identifiers such as basic contact information and certain order and account information
Business information such as order information, purchase information, and customer service information
Internet or similar network activity, such as usage data
Geolocation data such as locations determined by an IP address or other technical measures
Vendors and third parties who provide services on our behalf (such as Internet service providers, payment processors, order fulfillment partners, customer service partners, and data analytics providers)
Business and marketing partners
Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of to infer characteristics about you.
With your consent, we share personal information for advertising and marketing purposes, as follows.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, you should review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms, without limiting our or any third party's use of it. The inclusion of such links does not, in itself, imply endorsement of the content of these platforms or their owners or operators, except as stated in the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we are "sharing" or "selling" (as defined by applicable law) the personal information of individuals under the age of 16.
Security and Retention of Your Information
Please be aware that no security measures are perfect or infallible, and we cannot guarantee "absolute security." Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.
The retention period for your personal information depends on various factors, such as whether we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply under certain circumstances, and we may, in some cases, refuse your request as permitted by law.
Right of Access/To Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information. Right to erasure: You may have the right to request that we delete the personal information we hold about you.
Right to rectification: You may have the right to request that we correct the personal information we hold about you.
Right to data portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
Right to opt out of sale, sharing, or targeted advertising: You may have the right to ask us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined in privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
Restriction of processing: You may have the right to ask us to stop or restrict our processing of your personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by replying directly to our refusal.
Managing communication preferences: We may send you promotional emails, which you can opt out of receiving at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.
You can exercise any of these rights as indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we will require them to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request as soon as possible, as required by applicable law.
Complaints
If you have any complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal information outside of the country in which you live. Your personal information is also processed by employees and by third-party service providers and partners in those countries.
If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority in the United Kingdom, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.
Contact
For any questions regarding our privacy practices or this Privacy Policy, or to exercise your rights, please contact us by email at service@biyannt.com or by phone at +1 (501) 309 54 04.
Unless expressly stated otherwise, we are responsible for processing your personal information in accordance with applicable data protection laws.